2026 Product Says
Product Says
To us, apparel product development is much like the fermentation of food. From selecting materials and gathering design inspiration, to drawing from historical archives and infusing our brand’s unique DNA as the core culture for fermentation—we let every piece develop its own exclusive brand character and flavor.
Once in the hands of the wearer, the piece continues to ferment and mature over years of use. This defines the complete lifecycle of a garment.
In 2026, we maintain our pace with one curated collection for both spring–summer and autumn–winter. A minimalist product plan compels us to rethink what truly matters in our creations. We will unfold the story of this season through premium fabrics and vintage garment inspirations.

Suminagashi Organic Cotton | A Kyoto Hand-dyed Limited Piece
Back in summer 2025, at a Tokyo fabric exhibition, I met a Kyoto-based artisan who is dedicated to traditional hand-dyeing. I was instantly drawn to this ancient dyeing technique, and asked him to craft this exclusive organic cotton fabric just for us.
Kyoto Suminagashi Dyeing (墨流し染め), creates soft, misty rainbow-like stripes on the fabric through gentle water vibration—no sharp color boundaries, only flowing, blurred hues, each inch unique. Lightweight pure organic cotton, with the quiet beauty of traditional craftsmanship.
We only make a very small number of shirts from this precious fabric, as a special limited edition for this season.

A Collection of Buttons, From Vintage to Outdoor
Buttons are the quiet details we care deeply about in every piece. Alongside our go-to natural buttons — shell, ivory nut, wood, and horn — we’re introducing a new option. Custom metal-plastic hybrid snaps, designed exclusively for us by Japan’s Sun Grip for our outerwear. They offer the look of metal with the lightness of premium plastic, debuting in our outdoor line.

The Birth of the Edmond French Collection
This vintage French hunting jacket dating back to around the 1930s marks the origin of our brand-new Edmond series. It features a uniquely structured inner pocket design, distinctly different from vintage hunting styles from America and other European regions.
The name Edmond derives from The Count of Monte Cristo, the classic novel by French writer Alexandre Dumas. We take the protagonist Edmond’s perseverance, wisdom, reserved elegance as the core tone of this collection.
Inspired by French vintage garments from the 1860s to the 1940s, the series covers workwear, country gentleman attire and traditional hunting jackets. Centered on workwear aesthetics, it balances elegance and practicality perfectly.
We do not simply replicate vintage prototypes. Following our brand’s philosophy of integration, we draw on the practical wisdom of vintage garments modified by predecessors, and integrate modern wearing needs and refined details into traditional silhouettes.

From Fisherman Knit to Our Signature Cable
Standing at the entrance of our Yangmeizhu store, you’ll notice irregular patterns on the white iron gate. All these motifs are extracted from details of our garments. Among them, the wave-like lines come from our signature knitwear cables.
The earliest cable knit originated from the Aran Islands of Ireland. Local families weaved unique patterns into fishermen’s sweaters to keep sailors warm against wind and rain. This traditional craft has been passed down and influenced the world over.
We first adopted the classic Aran cable knit to craft our Fisherman Jumper back in 2016. Through years of evolution, we have developed our own exclusive cable pattern — we name it aTa Cable.
Our brand-new 2026 aTa Cable Tee & Polo Shirt are woven from textured, dry-handfeel Suvin Cotton from India. Blending three-dimensional Aran cable stitches with our classic brand motifs, it presents a one-of-a-kind texture for summer.

Handmade Suits from New York
I have always perceived America as having a rugged temperament, but after seeing this 1930s handcrafted suit from New York, many of my rigid prejudices and assumptions have been broken.

This hand-made suit features minimalist lines and an exquisite collar, with an interesting and sophisticated inner structure. Learning from past craftsmanship and integrating the brand’s own concepts to present something new is an exciting task—introducing "history" to everyone while prompting our own reflections.
This season, we will launch a brand-new Blazer product, drawing on its techniques and details.

Washed Traces from the 1930s
We collected this French work jacket dating back to the 1930s years ago. It is crafted from exceptionally lightweight French denim. The classic design lies in its unique collar shape and structure, subtly different from other French work jackets of the same era in our collection. Marked by traces of hand alteration, it is utterly one of a kind.

Its distinctive wear and vintage washed patina have inspired and been integrated into our new seasonal collection.

Patchwork, The Unique Texture of Work Skirts
We are always drawn to things with individuality. Repeatedly altered and pieced work skirts always carry stories within them.
This is a French work skirt dating back to the 19th century. It bears traces of modification and mending by many owners over time, yet feels entirely natural and harmonious.
Every handmade mark blends into the garment, enriching its subtle details.


Natural Worn Texture of the 70s
Denim evolves naturally with wear, lending a plain and understated vintage wash over time.

This is a pair of vintage jeans from the 1960s to 1970s. The exact years of wear remain unknown, though its production dates back to this era. What captivates us is its raw, naturally faded patina, which has inspired the new wash finish of our Season 101 Jeans.

Crafting Harris Tweed Texture with Cotton & Linen
We admire the distinctive texture of Scottish Harris Tweed, defined by its rich layered weave tones. We wondered: Can we replicate this tactile feel in a shirt? Could cotton and linen recreate such subtle layered depth?
We entrusted this concept to our exclusive fabric designer.
The exploration is anything but simple. It requires a refined palette of tones to build captivating dimensional layers. Natural cotton and linen absorb dye in distinct tonal gradations. Paired with Kumorigu two-tone twisted yarn, the blend perfectly achieves the layered texture and tactile quality we envisioned.

Flowing Wind – Delicate & Light
Delicacy and lightness define the ideal fabrics for summer.
Our first thought turns to ultra-fine Giza Cotton from Egypt, spun into extra-fine yarns, it delivers an exclusive feel of comfort, softness and lightness.
Fukui, the fabric artisan behind this material, blends Ombre Check gradient plaid with classic houndstooth to create an original pattern.
We name this brand-new fabric “Flowing Wind”.

